We’ve learned so much this semester, including how to write and how to communicate effectively and efficiently. The most important lessons have definitely been in professionalism and ethics. All PR skills aside, there is nothing more important than those two aspects. I can be the best writer, have the most innovative and creative ideas out there, and know how to communicate like a pro, but if I don’t understand the importance of ethics and being professional then everything else is a waste.
Understanding exactly what ethics how and how they are important to your job is key. The Public Relations Society of America (PRSA) created their own code of ethics that serves as a perfect example of what ethics are and how to follow them. The key aspects of the PRSA Code of Ethics are:
– Advocacy: “We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.”
– Honesty: “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.”
– Expertise: “We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.”
– Independence: “We provide objective counsel to those we represent. We are accountable for our actions.”
– Loyalty: “We are faithful to those we represent, while honoring our obligation to serve the public interest.”
– Fairness: “We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.”
The above aspects and their descriptions are courtesy of the PRSA website and are available for any to access here. This code of ethics is not only essential to professionals in the public relations world, but to any other professional in the business industry. I feel that these attributes should be the foundation of all individuals’ personal and professional image. It is key that we learn these things while we are in school, as well as learn how best to apply them in a real world setting. This is where our mini-campaign with the Baton Rouge Area Chamber (BRAC) and SCVNGR comes in to play.
I’m sure it’s safe to say, on behalf of myself and my classmates, that we’re all so incredibly thankful for the experience we’ve had with the BRAC and SCNVGR partnership through LSU. Knowing and practicing the PRSA Code of Ethics has been an essential part of the process every step of the way. It’s created the doorway for our growth in professionalism.
Professionalism requires some solid common sense. However, it also requires some learning and growing. We as students are at such a crucial point in our lives concerning the growth of our maturity. If we haven’t matured into professional young adults by the time we graduate, we are going to be out of luck. Professionalism covers a wide range of things, from being on time to the way we communicate with our peers and clients.
Through our project and working with BRAC as an actual client, we’ve learned how to apply what we’ve learned about professionalism in a real world setting. Not many non-graduates get to have this experience. I feel like we’ve had a a great trial run with our first experience with a client. I’m so thankful to Dr. Jensen Moore-Copple and BRAC for this amazing opportunity for growth and learning. I can’t wait to see where I go and apply the knowledge I’ve acquired. Maybe it’ll be in Baton Rouge! 🙂
I just have to remember, que sera sera. Whatever will be, will be.
Until later, much love!